Wednesday PM: Redefining Design: It is Not about Being There, It is about DOING There

Randy Hinrichs, Chief Executive Officer, 2b3d (moderator)
Emily Chung, Mgr, Scalable Learning Solutions, WWSE - Sales Force Development,
Cisco Maribeth Black, Senior research Scientist, FX Palo Alto Laboratory (a subsidiary of Fuji Xerox)
Celeste DeVaneaux, IT Project Manager, Club One

UW is now offering a certification in VWs

2b3d Principles

It's not about me, it's about we
It's not about the technology, it's about the neurology
It's not about revolution, it's about evolution
It's not about being there, it's about doing there
It's not about the electrons, it's about the physics
It's not about the theory, it's about rapid feedback
It's not about the application, it's about the integration
It's now about the database, it's about the human race
It's not about the instructional design, it's about the experiential design
It's not about globalization, it's about localization

Emphasize agency...it is one of the core differentiators. Do your avatars act and interact and do they do it with collaboration and consequences? How will things be taken from pilot to implementation?

Maribeth Back: The Virtual Factory Project

Mixed reality project working with real factory in VW as a collaboration, learning, visualization, touring space. Each different type of user needs to see a different type of data. Mobile as well. Walked through the design process of this factory.

Celeste DeVaneaux

Club One Fitness. <20% of people stay involved in fitness. Looking for connection with people who need fitness. Think that people are mostly not sticking with it due to psychology. Use a VW as a second door to health and fitness.

Emily Chung, Cisco

To train salespeople. Explored many different VW platforms, trying to start with the solution. Then tried to define the business need. Lots of starts and stops. Why use a VW instead of just a video? The difference is the interactivity between peers and assets. Create a learner/participant-centered, action-oriented training. Multimedia people do not have the training required to create the VW.

This session is so boring!!!